A mobile phone with a quality camera and 3G connectivity. So people can capture and share their precious moments instantly.

Background - Busy families struggle to manage their complex lives and still find time to capture and share their special family moments with their friends.

Business problem - The Galaxy K Zoom is a quality camera, however families don't consider mobile photography to be good enough for special family moments.

Creative Strategy - Positioning the Galaxy K Zoom as the perfect tool for the modern family. A phone that allows families to capture and share those special moments on social media instantly.

Creative approach - To take the phone on the road with a diverse group of families and show how they capture and share their adventures as they go about their busy lives.

Results - A product hub that entertained and educated families about the simple human benefits of a very sophisticated product.