Increase awareness of NYSE Euronext’s pan-European trading platforms amongst the top 1200 Equity Traders in Europe.

Background - NYSE Euronext is known primarily as the New York Stock Exchange, and is less known for its expertise in European Markets.

Business problem - To increase awareness of NYSE’s trading platforms in Europe AND generate opportunities for the sales force to talk directly to Europe’s leading traders.

Creative Strategy - An exclusively alpha male audience, with a strong ‘gambling’ mentality, we created a fantasy football game around the European Champions League that combined strategic skill, fierce competition, gambling and amazing prizes.

Creative Approach - The creative platform was ‘ACCESSABILITY’. Our Pan European trading platforms give unique access to maximise traders ability, and our fantasy game would test their strategic ability to win unique access to the biggest names in European football. We worked with the best game builders, top managers and leading sports personalities to deliver the sort of access money could not buy.

Channels - Content rich website. DM to generate awareness of the site. Regular e-mail blasts to maintain interest and awareness over an 8 month period, always driving players back to the site for new content and more opportunities to win incredible prizes.

Results - Over 60% of the target played the game.