Background - The latest Samsung Galaxy smartphone had 4 different versions designed to appeal to a more creative-minded, millennial audience. 

Business problem - The audience we wanted to talk too are notoriously difficult to reach with conventional advertising and media

Creative Strategy - To use bloggers and influencers to reach them and talk to them in a way they would appreciate

Creative approach - We gave total freedom to our influencers to do whatever they wanted with the phones in order to show their capabilities

Results - 76% of our target audience viewed our content. 70% of the content was watched from start to finish. 90% positive sentiment